Bottom-Line
WE PRODUCE & MARKET COURSES THAT ACTUALLY MATTER
For Experts, Speakers, And Thought Leaders With Something To Say.
WE ARE
Bottom-Line
We develop and market online masterclasses for standout creators, speakers, authors, and anyone with hard-won expertise and an audience to serve. Totally on performance-basis.Our expert team handles everything A-Z research, curriculum layout, production, tech setup, offer strategy, funnels and paid advertising — all with our clients “Bottom-Line” as our North-Star.You bring the knowledge, we build the business around it.
Why Courses Matter?
01.
Courses turn expertise into well-known authority
02.
Courses create a profitable asset that you own and control.
03.
Courses allow one voice to transform thousands.
04.
Courses transcend all trends, tweets, and algorithms.
05.
Courses provide wisdom to be remembered.
We Build Assets That Outlast Trends
Most online programs are built to sell fast and fade faster.We take the opposite approach: chasing depth, precision, and long-term brand equity.Every course we build is designed to solve real problems, create real impact, and cement real authority.We provide our creators with the infrastructure of a brand that cultivates relationships and impacts people at scale.
HOW DOES IT WORK?
Our Process
1. Audience Discovery
Every great course starts with deep understanding.We conduct surveys, interviews, and market research to surface what your audience truly needs and what no one else is giving them.
2. Curriculum Mapping
We shape your ideas into a clear, outcome-driven structure – that way you can hit record and rift…From the first module to the last, every piece is built to deliver transformation.
3. Production & Filming
We guide you through a structured and efficient recording process.With prompts, prep materials, and expert direction via Zoom, we capture the raw material needed to build & edit together a polished, professional course.
4. Platform & Experience
Your course is delivered on a fully custom, beautifully designed platform you own.Built for ease, elegance, and longevity.
5. Launch & Distribution
Using a tailored mix of direct response, paid traffic, and affiliates, we help position your course as the go-to in your market.We also manage customer experience, re-launches, reporting and ongoing optimization.
WHO WE ARE
Founded By
Kurtis Sutton
Founder
Before founding Bottom-Line, Kurtis grew a six-figure service business at 17, learning firsthand how to market, sell, and deliver value. He went on to study marketing at John Abbott College, then going deep into consumer psychology, copywriting, and high-converting offer strategy through additional mentorships like NHB+. Now, he’s spent the past years obsessing over timeless principles, building systems, sharpening messaging, and helping creators turn what they know into assets that scale. His core strength lies in crafting powerful, resonant messaging that speaks to the core of any market.
@ Bottom-Line Publishing LLC
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